Prepares visual presentations by designing art and copy layouts. Plans, analyzes, and creates original visual solutions to communications projects. Identifies the most effective way to get messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques. Develops the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. Uses perspective, isometric, orthographic, and schematic techniques to prepare technical and non-technical illustrations and line drawings for slide presentations, view graphics, reports, brochures, etc. Produces promotional displays, packaging, and marketing brochures for products and services, designs distinctive logos for products and businesses, and develop signs and signage systems for business and government. Develops material for Internet Web pages, interactive media, and multimedia projects. Gathers relevant information by meeting with clients, creative or art directors, and by performing own research. Prepares sketches or layouts—by hand or with the aid of a computer—to illustrate vision for the design.
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